App Marketing: Getting More Downloads for Your iPhone Applications

man holding an iPhoneMobile applications allow users to access information with just a few taps on the screen. Most of them are accessible even without an Internet connection; you can use them anytime, anywhere. With the growing demand for smartphones, especially iPhones, marketers and businesses see the benefits of building apps to give their customers an excellent experience. As much as you give attention to iPhone app development, you also need to think of ways to generate downloads. Here are some ways to do it:

App Store Optimisation (ASO)

Around 63% of iPhone users browse through the Apple App Store by entering keywords on the search bar. They aren’t highly specific with brand names because they look for apps according to use. If your app is a game, you might want to use App Store Optimisation (ASO) so users discover it among the other gaming apps present in the app store. ASO improves your search ranking by optimising the app title, description, and keywords.

Online Advertising

Use social media to advertise your app. Twitter offers a “Promoted Tweet” feature that allows you to post a tweet that will appear on the Twitter feed of all users. Facebook advertising is also a good idea, since it’s among the most used websites today. Pay-per-click advertising can direct traffic to a website, so make sure you have a site dedicated to your app. This way, you can encourage users by providing them with more information.

If you don’t have a big enough budget to pay for advertisements, there are ways to market your app for free. Use your social media accounts, such as Twitter, Facebook, Google+, and YouTube, to connect with your friends and followers. Many people read tech blogs and reviews, so have some people post about the features of your app. When this becomes successful, you can make it viral and create a buzz on the Internet.

Don’t let the efforts of the professional iPhone app developers go to waste. Market your app to generate downloads and bring success to everyone who played a part in creating it.