Inbound Marketing 101: First, Think Like A Searcher

Inbound marketing targets the attention of customers through blogs, podcasts, ebooks, whitepapers, and SEO. The social media recently joined the fold, with Facebook and Twitter gathering millions of active users every day.

Unlike outbound marketing, inbound marketing doesn’t use cold-calling, print and TV advertising, and other traditional advertising strategies. It uses innovative means to connect to potential customers. This form offers something valuable to the users, i.e., content, so they’ll be enticed to visit a website and check out the products and services.

Starting a Campaign

Starting an inbound marketing campaign can be very challenging if you don’t know how and where to start. Other than the fact that it may take time to yield positive results, any mistake along the way may drastically affect the efficiency of your ranking. The following are some of the major components you should look into when starting an inbound marketing campaign:

Content Creation

Content is the most significant aspect in inbound marketing. What type of content do your potential customers want to see? Putting yourself in the shoes of an online searcher should help you answer this question and build your content effectively. Be it weekly blogs, YouTube videos, whitepapers, surveys, or other forms of informative materials, you should keep in mind the needs and interests of your target market.

Highly effective content should be informative, authoritative, and highly engaging, not to mention link-worthy. It should engage the audience and give them valuable information that will answer their queries, support their passions and interests, and provide ideas.
Good content establishes an authoritative image and high level of credibility. It can be a way to successfully position yourself as a key player or a respected leader in your industry. If this happens, then your brand will get more attention from customers online.

Search Engine Optimization is the most powerful tool to help customers find you. The goal here is to build your website and inbound links in a way that will improve its rankings in search engine results.

Using the right keywords is the start of the optimization process. It’s not enough to just know the high-ranking keywords that will represent your brand. You should also know how to effectively place them in your content, as well as in meta tags and descriptions. Most importantly, you should also learn how to measure their effectiveness. There should be constant analysis of keyword data and trends so you can make the necessary adjustments if you need to.

It helps to monitor your website’s traffic to see if all your SEO efforts are paying off. But it’s important to note that online marketing doesn’t stop when a good number of users visit your site. You should also look into the conversion rates religiously to see if your inbound marketing strategies are working.

Social Media

Maximizing your social media accounts by posting and building a buzz for your content is a great way to build your own online community. A blog or any piece of content from your site that is shared across and discussed on different social media networks increases the chances of attracting potential customers.

An incredible number of online users have accounts in social networking sites, such as Facebook, Twitter, LinkedIn, and even in Pinterest and YouTube. Reaching to millions of people from these networks will make a difference in your marketing efforts, one “like” or “retweet” at a time.

Other than effectively sending your message across, social media also establishes relationship with your customers and promote brand awareness. With social media, you can spread valuable content in cyberspace like wildfire and when it goes viral, you can expect an increased traffic to your site.

Starting a marketing campaign is much easier when you have a highly experienced agency like as a partner. Take the first step to achieve your inbound marketing goals by finding an ideal SEO partner program today.