More often than not, your business card is your first opportunity to impress a client or a potential partner. Hence, this small piece of paper can make or break a business lead for you.
Experts from FusionPrint say that many people overlook the power of business cards. Some people prefer cheaper paper materials and dull designs for their lesser cost. They don’t realise that while they are cutting the cost of their business cards, they are also reducing the effectiveness of a business card as a marketing tool.
Here are three ways to make your business card effective:
Ask for the Help of a Professional Designer
If you don’t have any proficient design skills, you should never DIY your business cards. Instead, hire the service of a professional designer. Make sure that you explain your brand, image, and products to the designers so that they could create a design that represents your business well.
Don’t Go for a Mysterious Business Card
There is a thin line between creative and too mysterious. Make sure you don’t go over that line, as strange cards may not result in business leads, calls, or referrals. When a prospect looks at your card, they must immediately understand what your business is all about.
Include Only the Vital Information
A card with cluttered information looks messy and unprofessional. So don’t put everything on it. Include only information that would be essential for your prospects to know. This includes your name, business name, logo, and contact details. As a rule of thumb, always keep your business card simple yet informative.
A clear and well-designed business card is not only an effective marketing tool but also a sign that you put importance on all the things, even the little ones, related to your business. It is an aspect that prospects or partners would greatly appreciate from you.