Like any visual tool, a website needs to look good to attract attention to your goods and services. This, however, is not the only function of a website. It also helps make your brand more visible to your target audience. Make your site a source of detailed information about your products and services. Tailor your content to illustrate how your goods can fulfill a certain function. This helps generate interest in your products from your target audience.
One way to improve your site is to revise its main design. Changing the background color or text font style can go a long way in making it look more readable. Look at your website to see how you can make it look more appealing. Ask a professional web design company to survey and pinpoint areas that need changes. Their input can help you think of a suitable theme and make it more attractive to your target audience.
Here are some areas you need to work on to achieve a more functional website:
Web Page Layout
A fine layout maximizes the amount of space you can use for text, images, and other web elements. You need to place all web elements in a way that encourage your visitors to read more than half the content. Modify the site’s appearance to reflect your brand well. This can help you make your visitors recognize your brand faster and encourage them to learn more about your business.
Thirty percent of Internet users wait only 6-10 seconds before they abandon a site and do another search. Make your site load fast through simple yet attractive graphics. Keep away from Flash animation and other complex graphics if you are unable to keep loading times fast. This way, you retain your visitors and get them to return to your site.
A site with many tabs, pages, and links can make it look too busy and difficult to explore. Choose only the most relevant pages to make browsing faster. Short, informative, and engaging are the characteristics of good content. You don’t need to worry about leaving out details as you can direct your visitors to contact you by phone or by email for more information.
A website needs to look good and function well for your visitors. Learn more about the basics of web design so you can start making your own improvements. Discuss the changes you need to do with LeapGo and other web designers in Wisconsin. Call 1-800-970-8466 for more details on how you can enhance your site.