A webinar called Killer Prospect Data aims to help marketing automation users maximize their data. ZoomInfo, a business information provider, will host the event on June 27.
Identify Problems and Create Solutions
The event will help marketers improve lead generation by identifying issues with prospect data and then getting appropriate solutions.
ZoomInfo’s founder and CEO Yonatan Stern said in an interview that around 25% of information from most marketing automation databases is incorrect. He further stated that it’s difficult for marketers to keep large databases up to date by themselves.
“This webinar will provide effective strategies to deal with the issue and improve lead generation.”
Marketers Get In Free
Marketers can register for the webinar for free through the ZoomInfo website. Two speakers will give talks during the event: Chris Frank, marketing director of TreeHouse Interactive, Inc., and Santosh Sharan, ZoomInfo’s vice president for product management and strategy.
Frank and Sharan will discuss several marketing topics, including industry trends for marketing databases, how to improve existing prospect data, methods to get accurate and complete prospect data, technology systems for better marketing, and expanding beyond industry and title segmenting.