Author Archive

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App Marketing: Getting More Downloads for Your iPhone Applications

Mobile applications allow users to access information with just a few taps on the screen. Most of them are accessible even without an Internet connection; you can use them anytime, anywhere. With the growing demand for smartphones, especially iPhones, marketers and businesses see the benefits of building apps to give their customers

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AV Jennings on Australian Housing Market Recovery

Australia’s housing market begins to improve, as consumer confidence recovers. According to AV Jennings, a residential property development company, with an increase of at least 46 per cent in new lot contract signings, the country’s housing market is starting to recover. The company, however, also said sales growth is coming off a

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Coffee Spat With Kraft Costs Starbucks $2.76b

For getting into a dispute over coffee distribution with Kraft, an arbitrator has ruled that Starbucks must pay the former a whopping $2.76 billion if it wishes to settle the argument. Both the consumer products companies have been locked in a battle since 3 years after Starbucks fired Kraft as the distributor

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Taking a SIP: SIP Trunking Made Easy

The phrase “SIP Trunking” or “SIP Trunks”, is becoming increasingly common in the business world, particularly in the telecommunications industry. SIP trunking, or Session Initiation Protocol trunking, is one way of connecting your company’s phone system to the Public Switched Telephone Network (PSTN), that is, the conventional message switched telephone network. Before

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Inbound Marketing 101: First, Think Like A Searcher

Inbound marketing targets the attention of customers through blogs, podcasts, ebooks, whitepapers, and SEO. The social media recently joined the fold, with Facebook and Twitter gathering millions of active users every day. Unlike outbound marketing, inbound marketing doesn’t use cold-calling, print and TV advertising, and other traditional advertising strategies. It uses innovative

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Sprucing Up Your Website with Fine Designs

Like any visual tool, a website needs to look good to attract attention to your goods and services. This, however, is not the only function of a website. It also helps make your brand more visible to your target audience. Make your site a source of detailed information about your products and