Product development is a challenging task. However, launching it when it is market-ready is equally — and sometimes even more — daunting.
While your company might not be introducing the next GoPro or iPhone, this doesn’t mean that you can’t plan a product launch that would appeal to your target market and create the much-needed buzz your new baby deserves. Below are some practical tips for organizing a great product launch.
1. Build hype around the event
Those product launches that you know about are those are well planned, over-hyped and promoted heavily. Make sure that your social media accounts regularly posts about the event. Try reaching out to influencers in your industry.
You could likewise use videos to market your launch. Even a 30-second vignette of your product could go a long way in showcasing your product and communicating its value to your target market in a way that’s easy for them to digest. Any of Denver’s corporate video production specialists will agree.
Other promotional tactics you could use include dedicated landing pages on your website, contributed and PR articles among others.
2. Know the goals of your event
As with any successful business goal or marketing campaign, you need to have a clear objective in mind. Start by figuring out the “whys.” For instance, why are you launching your product right now?
Make certain that you set smart and realistic goals. And while it’s always a great idea to dream big and aim high, you must likewise focus on actionable goals that would actually take your business to the next step.
3. Coordinate your product launch to another event
If at all possible, consider tying your launch around trade shows, special events or big industry news or trends. The event doesn’t even need to be a huge affair. You could tie in your launch during a user group meetings or even customer dinners.
Launching products or brands at events helps you focus your energy and resources on one particular event, which would leave a profound effect on your product launch’s potential impact.
Yes, planning a product launch is no easy feat. Add to that the fact that a product launch could sometimes make or break a product. Because of this, many businesses choose to rely on their brand’s power and a huge budget, but of course, not all businesses have this option.
By having a solid plan in place, however, you would be in a much better position to predict and prevent issues — and ultimately pull off a successful product launch.