People hardly have any time to read and this adds to the challenge of writing good web content. Writing with marketing in mind must be concise and specific, giving all the information the reader needs from the get-go. It’s not a surprise that writing using simple language makes content more effective and persuasive.
This is the type of writing that you’ll find in content sites like Bungemoe.com, the kind that shows you that even formatting and text alignment matter in SEO. It’s not, however, just about how a paragraph looks that makes writing an effective marketing tool. Here are five tips that can help you write content that will likely generate a response from your readers.
Use Simple Words
Nothing turns away a reader from reading a web page than convoluted sentences. Remember that people are looking for quick information and it won’t be anywhere those fancy phraseology. Never complicate when you can simplify.
Begin with The End in Mind
Remember what the teacher taught you in high school essay writing class, where the most important points are put in the conclusion part? Don’t do that. Instead, write all the important stuff in the first paragraph. This way, your readers immediately get the information they need.
Beating around the bush makes your sentences longer. Avoid analogies and write it as is. Make every statement count.
Write with A Visual Style
While changing paragraphs into bullet points can be considered visual, writing with a visual style rather pertains to exciting your readers’ imagination. Induce images in their heads with your use of words.
Don’t Ask Your Readers to Think
It’s important to treat your readers as information-hunters. This way you can be very clear with the message you’re trying to communicate. Give them something to think about instead of making them think with you.
Writers are tempted to make themselves sound better in their writing and this is natural. To write good content, however, it’s crucial to always remember that it’s not about you.