YouTube is keeping its promise to eradicate fake views, as the company started to “audit” certain videos periodically.
Eliminating fake views
With a large number of users watching videos on the site, the move would help stop videos being artificially inflated in perceived popularity.
There are issues that some viewers are using tools like the so-called “redirects” or “buying” views to increase their count.
As a result, the Google-owned company said it would now “periodically” scan view counts and remove the fake ones from the total.
Improving the accuracy of view counts
In a blog post, the video-sharing site said: “Some bad actors try to game the system by artificially inflating view counts. They’re not just misleading fans about the popularity of a video, they’re undermining one of YouTube’s most important and unique qualities.”
Industry experts said the latest move would stop fake views, assuring companies that their campaigns on the site were getting a real audience.